The Agenda


08:00 – 08:50

Registration and Coffee

Grab your name badge, say hello, activate the onsite app and prepare to leave the office behind for two-and-a-half days of networking, learning and intelligence gathering

08:50 – 09:00

Welcome Address

09:00 – 09:40

Technology, Innovation, and the Future of Shopper Marketing

09:40 – 10:10

Mastering the Pop-Up Shop: The Key to the Store of the Future

Gwen Morrison, CEO, The Americas, The Store – WPP
Ana Pelucarte , Co-Founder, Head of Strategy, Business Development, Pop-up Mob
Minson Chen , Business Development Manager, Mobile B2B, Retail VR & 101, Samsung
Stephen Schenk , Business Unit Director, Barrows Retail Marketing
John Bird , Executive Director, Global Retail& Shopper Marketing, VML

10:10 – 10:45

Beyond Borders: Building a Successful Brand in the Middle East Market

Patrick Chalhoub, Joint-CEO, Chalhoub Group
Jennie Baik, Co-Founder & CEO, Orchard Mile
Burak Cakmak, Dean, School of Fashion, Parsons The New School for Design

10:45 -11:15 Networking Break
11:15 – 11:50

Luxury’s Late Love Affair With E-commerce


CEO Roundtable: Navigating the Future Retail Landscape

Robin Lewis, CEO, The Robin Report
Gilbert Harrison, Chairman, Financo LLC
Morris Goldfarb, CEO & Chairman, G-III Apparel Group

12:30-13:30 Networking Lunch

Powering Growth Through Investments: Strategic Buyers vs. Financial Buyers

William Susman, CEO, Threadstone Advisors
Rodney Cohen, Managing Director & Co-Head, Carlyle
Jill Granoff, CEO & Chairman, Eurazeo Brands


Stirring Emotions – Making The Human Connection

Hermann Behrens , CEO, Americas, Fitch


Leadership Development Workshop

15:10-15:40 Networking Break

The Death and After Life of Celebrity Marketing

Steve Mormoris, Former CMO, Coty
George Ledes, President & CEO, Beauty Fashion & Cosmetic World
Martine Reardon, Former Chief Marketing Officer, Macy’s
Trey Laird, Chief Executive & Chief Creative Officer, Laird and Partners

16:15-16:50 The Future of Fragrances