Re-Configuring the New State of Retail

The Blueprint for the Future

With retail – both globally and in the US – in a state of revolution, it has never been more important for the industry’s leaders to gain access to the latest insights, intelligence and innovations in order to stay ahead and better be able to respond to change. Retail Leaders Circle represents an unprecedented, invitation-only event that unites an eclectic delegation of influential leaders and industry stakeholders from the across the entire spectrum of the retail and brand industry. Thought leaders and visionaries push the conversation forward, share privileged strategies, network, and discover future opportunities in a unique and transparent format that serves as a catalyst for partnership, growth, and development.

September 12, 2017

08:00 – 08:50

Registration and Coffee

Grab your name badge, say hello, activate the onsite app and prepare to leave the office behind for two-and-a-half days of networking, learning and intelligence gathering

08:50 – 09:00

Welcome Address


Opening Keynote


Technology, Innovation, and the Future of Shopper Marketing


Mastering the Pop-Up Shop: The Key to the Store of the Future

On-demand pop-up retail presents an opportunity for brands to delight customers, generate buzz and gain insights by incorporating smart, connected retail technologies. But integrating this technology is hard. In this session we discuss the concept of plug-and-play pop-up store kits to help agencies reduce design and development time, and deliver the unique digital experiences customers expect and deliver real-time analytics to measure performance.

Gwen Morrison, CEO, The Americas, The Store – WPP
Ana Pelucarte , Co-Founder, Head of Strategy, Business Development, Pop-up Mob
Steffen Schenk , Business Unit Director, Barrows Retail Marketing
Jon Bird , Executive Director, Global Retail& Shopper Marketing, VML

10:45-11:15 Networking Break

Beyond Borders: Building a Successful Brand in the Middle East Market

Patrick Chalhoub, Joint-CEO, Chalhoub Group

11:15 – 11:50

Disrupting Traditional Luxury Online


CEO Roundtable: Navigating the Future Retail Landscape

Gilbert Harrison, Chairman, Financo
Robin Lewis, CEO, The Robin Report
Leslie J. Ghize, Executive Vice President, Tobe, Senior Vice President, Doneger

12:30-13:30 Networking Lunch

Powering Growth Through Investments in Retail: Strategic Buyers vs. Financial Buyers

William Susman, CEO, Threadstone Advisors
Rodney Cohen, Managing Director & Co-Head, The Carlyle Group
Jill Granoff, CEO, Eurazeo Brands


Stirring Emotions – Making The Human Connection

Our fast-paced connected world has built Generation Picky, which crosses ages and demographics, and demands more than ever before. In the battle to win, retailers are focused on helping people explore and locate products by being the most seamless, convenient, and Amazon-like in their approach. But, they are forgetting to focus on being distinctive by developing unique memorable moments. The potential for businesses to create powerful experiences has never been so great, but only companies who are willing to engage in fundamental human experience by stirring emotion and crafting memories will triumph. Translating an understanding of people and how they shop into an enhanced brand experience is key. From the welcome, to the peak of the journey,through to the checkout point – consumers are more likely to purchase when they connect emotionally to the brand. Hermann Behrens, CEO of the America’s at FITCH, will discuss why emotions matter at retail, creating the human connection through generosity of experiences, and what the value is for brands. He will also share a first time preview of the XP 2017 Experience Index which measures the value of brand experience, and will be officially launched on Sept. 17th.

Hermann Behrens, CEO,Americas, FITCH


Keeping Up with Innovation for Retailers and Brands: Art of Innovation vs. Foundation

Balancing hard-earned investment dollars across all retail initiatives (merchandise,marketing, ecommerce, mobile, technology, operations, people, etc.) is hard enough. With innovation happening faster and CIOs, CMOs and Digital executives having to keep up with the rapid pace of change, it’s important to embrace innovation – but at what rate and at what investment level? When should we chase the aspirational? When should we say “No” (or “Not yet”)? How do we balance our business plans or budgets with innovation vs. foundational investment? In this session, FitForCommerce and a key retailer will discuss challenges and experiences in keeping up with innovation while not losing focus on today’s business. After, we will break out into smaller workshops, led by FitForCommerce consultants, to dig deeper on these challenges and approaches, then wrap up the session with read outs and lessons learned.

Bernardine Wu, CEO, FitForCommerce
Cynthia Kounaris, Chief Strategy Officer, FitForCommerce
Lisa Gavales, Former CEO , Things Remembered

15:30-16:00 Networking Break

The Death and After Life of Celebrity Marketing

How do Brands evolve with consumer sensibilities and re-look at ways in which they integrate celebrities in their Brand personas? How do manufacturers, retailers and consumers benefit or not from celebrity marketing? What is the future of celebrity marketing? In this session we will talk about a short history of marketing within the last 30 years, case studies on how brands monetize celebrities, and what does this mean for consumers, retailers, manufacturers and celebrities.

George Ledes, President & CEO, Beauty Fashion & Cosmetic World
Trey Laird, Chief Executive & Chief Creative Officer, Laird and Partners


The Future of Fragrances

Steve Mormoris, Former CMO, Coty
Achim Daub, President, Symrise
Camille McDonald, Former President, Bath & Body Works
Armand de Villoutreys, President, Firmenich
Patrick Chalhoub, Joint CEO, Chalhoub Group


Marigay McKee
CEO & Founder

Gilbert Harrison

Hermann Behrens
CEO, Americas

Rodney S. Cohen
Managing Director & Co-Head

Jon Bird
Executive Director

Lisa Gavales
Former CEO

Steve Mormoris
Former CMO

Bernadine Wu
Founder & CEO

William Susman
Managing Director

Trey Laird

Jill Granoff

Panos Linardos
Executive Director

Camille McDonald
Former President

Marcus Freeman
Group CFO

Gwen Morrison
CEO The Americas

Achim Daub

Armand de Villoutreys

Simon Collins
Former Dean of Fashion

Ana Pelucarte

Minson Chen
Business Development Manager

Leslie J. Ghize
Senior Vice President

Steffen Schenk
Business Unit Director

Cynthia Kounaris
Chief Stratergy Officer

Robin Lewis

George Ledes
President & CEO

Jennie Baik
Co-Founder & CEO

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